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------------------------------------------------------ The Heritage Retail Conference National Gallery London 9 December 2004 The National Gallery's brand-new East Wing Shop sets new standards for stunning design and imaginative product development in heritage retailing. In celebration, this major conference brings together 15 leading heritage retail professionals and consultants in one exciting, intensive, information-packed programme. The Heritage Retail Conference provides highly practical guidance and expert insights on successful heritage retailing. Multiple-speaker sessions cover these key themes: * Understanding your market and targeting your audience * How to manage new shop and refurbishment projects effectively * How to develop your own merchandise - and do it creatively in small volumes! * The secrets of expanding your market cost-effectively: online retailing, mail order, licensing - even high street sales. * Affordable display techniques to maximise your sales Speakers include: * Julie Molloy - Managing Director, The National Gallery Company * Fiona Elliott - Partner, PHT Consultants and author of Retail Buying Techniques. * Chris Prescott - Partner, Retail Matters, and former Head of Retailing, National Trust The conference is aimed at: * Directors or Senior Managers of heritage organisations aiming to maximise their commercial potential. * Shop Managers, or those with retail responsibility in museums, galleries, historic houses and attractions. * Trustees planning a new project which will involve retailing. * Staff responsible for commercial development within a heritage organisation or attraction. * Staff from heritage funding and support organisations wanting a greater appreciation of challenges of heritage retailing. The conference fee is £197 (+ VAT), which includes: conference sessions; lunch and refreshments; conference documentation; interactive CD of the conference sessions for subsequent study; entry to the National Gallery's Raphael special exhibition. Greg Chamberlain Heritage Development Ltd 301 Upper 4th Street Milton Keynes MK9 1EH, England T: +44 (0)1908 395292 F: +44 (0)1908 395262 E: firstname.lastname@example.org http://www.heritageconferences.net -- H-MUSEUM H-Net Network for Museums and Museum Studies E -Mail: email@example.com WWW: http://www.h-museum.net