|
View the H-Hausa Discussion Logs by month
View the Prior Message in H-Hausa's October 2009 logs by: [date] [author] [thread] View the Next Message in H-Hausa's October 2009 logs by: [date] [author] [thread] Visit the H-Hausa home page.
Subscribers may be interested in how transnational media impacts on Hausa popular culture. I explored this during the Mary Kingles Zochonis lecture I delivered at SOAS in September 2006 (information and full paper available at this link: <http://www.asauk.net/lecture/lecture06.html>http://www.asauk.net/lecture/lecture06.html), which was later converted into a book, "Transnational Media Flows and African Popular Culture: Revolution and Reaction in Hausa Popular Culture" (Kano, Visually Ethnographic, 2007). One of the more esoteric outcomes of this transnational media flow, particularly of Hindi cinema on Hausa youth, is the emergence of Nazeer Magoga al-Salgawi from Kano, Nigeria, who hosts a radio program in Kano FM in HINDI. In my interviews with him, Nazeer says he learnt Hindi exclusively from watching Hindi films on video, not even cinema, as he has never been to a cinema. The video video medium gave him greater control over the film--thus facilitating his learning. He never had any contact with Indians, except for one teacher who used to correct him when he talked to her in Hindi. Of course he speaks "filmi Hindi", so his linguistic ability is probably limited to "media Hindi" language, rather than standard Hindi. On his radio shows, he translates Hindi film lyrics in Hausa language for listeners and has been interviewed by a TV station from India. He has written about four books (pamphlets, really) on Hindi-Hausa phrases which he called "Indiyanci a Sauk'k'e" (Hindi Made Easy) which explains key works in popular Hindi cinema (especially the songs). I am currently working with him on Hausa audiences and Hindi films. At a recent conference I attended on "Indian Cinema Circuits: Diasporas, Peripheries and Beyond," held on 25th and 26th June, at the University of Westminster, London, I presented a video recording of Nazeer greeting the participants in Hindi. I have since uploaded this clip on YouTube at: <http://www.youtube.com/watch?v=RGIVOqfct5U>http://www.youtube.com/watch?v=RGIVOqfct5U. Note the comments made by visitors! Nazeer surely must be one of the few unique African youths to have learnt (and be teaching) a totally different language learnt exclusively from watching transnational films. It is his hope to be invited to India as some form of cultural exchange process about the impact of Hindi films in African societies. Abdalla Uba Adamu Department of Mass Communications, Bayero University, Kano, NIGERIA Want more of me? Try my blog, Nishad'in Hululu (Hausa Popular Culture) at <http://arewanci.blogspot.com/>http://arewanci.blogspot.com -- Wannan wasik'ar i-mel ce daga H-Hausa, inda za'a cigaba da hira game da harshe da al'adu da tarihi da sauran lamura na Hausawa da mak'wabtansu.
 Humanities & Social Sciences Online 
|