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From Marti Klein mlklein@MIRACOSTA.EDU As with other ethnic or racial group identifiers, the way in which one identifies one's self may differ according to socioeconomic status, age, location (rural versus urban, level of racial/ethnic integration, U.S. region, etc.), country or region of origin, immigration status, and many other variables. I routinely ask my students, in the context of lectures dealing with the subject, how they identify themselves in terms of race and ethnicity, and find quite a bit of variation. Further, it leads to some very interesting, and occasionally passionate, classroom discussion as the students defend the way in which they label and perceive their ethnicity and/or race. This is particularly true for Hispanic/Latino/Chicano students. I would ask the students how they identify themselves -- as Hispanics, Chicanos, Latinos, or? -- to see if there is any type of consensus. Since the program ultimately needs to attract and serve the students, and many of the students will be Hispanic/Chicano, Latino, it is important that they identify with the name of the program. Perhaps unfortunately, most programs need to be marketed to succeed. Marti Klein Geography Department MiraCosta College --30--