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Multi-Cultural Toys seminar series Centre for the Study of Play and Recreation University of Greenwich On April 7th, from 5 -6.30 p.m., in King William 003, on the Maritime Greenwich Campus, Professor Gary Cross, Distinguished Professor of Modern History at Pennsylvania State University, will speak on “Japan, the U.S. and the Globalization of Children’s Play" This talk will explore dimensions of a seldom-considered issue: why and how commercialized playthings became an international industry, challenging traditional localized and folk children’s cultures and in particular why and when American and Japanese producers came to dominate a global culture of commercialized play. Based on historical research conducted by me and my colleague, Greg Smits, a Japanese historian, we argue that American and Japanese toymakers shared a willingness to abandon didactic traditions and embrace a fantasy narrative culture in their toy designs that allowed them to prevail over earlier leaders in the international toy trade (especially Germany). While my conclusions are tentative and preliminary, I hope that this talk may help spark interest in the globalization of children’s culture. Do forward this message to anyone who may be interested. There will be an opportunity for drinks and a meal with the speaker afterwards. ALL WELCOME Mary Clare Dr Mary Clare Martin Head of the Centre for the Study of Play and Recreation Principal Lecturer/Programme Leader, Childhood Studies University of Greenwich School of Education Avery Hill Campus Mansion Site Bexley Rd London SE9 2PQ 020-8331-9919 firstname.lastname@example.org<mailto:email@example.com> --