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The University of Pennsylvania Press is pleased to announce the release of Inventing the Egghead: The Battle over Brainpower in American Culture by Aaron Lecklider. * Inventing the Egghead: The Battle over Brainpower in American Culture*<http://www.upenn.edu/pennpress/book/15083.html> Aaron Lecklider "In this groundbreaking book, Aaron Lecklider explains how ordinary Americans used mass culture to stake a claim to 'brainpower'--and then turned it into a tool for social transformation. Based on a brilliantly creative archive, and written with wit and clarity, Inventing the Egghead connects labor history and cultural studies to craft an exciting new interpretation of mid-century America."--Christopher Capozzola, Massachusetts Institute of Technology Throughout the twentieth century, popular songs, magazine articles, plays, posters, and novels alternated between representing intelligence as empowering and as threatening. In *Inventing the Egghead*, Aaron Lecklider cracks open this paradox by examining representations of intelligence to reveal brainpower's stalwart appeal and influence. Description, Table of Contents, and More<http://www.upenn.edu/pennpress/book/15083.html> 296 pages | 6 x 9 | 21 illus. Cloth 2013 | ISBN 978-0-8122-4486-1 | $45.00 | £29.50 Ebook 2013 | ISBN 978-0-8122-0781-1 | $45.00 | £29.50 --